Attention web shoppers & San Francisco urbanites. I just found a really cool jewelry/ art shop in the Richmond. That’s right. At 771 Cabrillo off 8th avenue in the middle of a completely residential neighborhood.
ALIX IS OFFERING 10% OFF TO ALL TANGO DIVAs.
Meet Alix Bluh, the owner & designer of some of the most unique, beautifully crafted jewelry found anywhere.
If you’re driving you may have missed this store front.
Jack the friendly guard dog will probably be there.
Everything on the wall screams Modern Relic. Fascinating, thought provoking, urbane, witty, beautiful and above all, fine art.
Modern Relics
771 Cabrillo Ave
San Francisco, CA 94199
(415) 422-0477
www.alixbluh.com
“Modern Relics” in the Richmond District
While on a walk this past Saturday, I came upon a small boutique/gallery called Modern Relics on Cabrillo Street near 8th Avenue.
Owner and designer Alix Blüh opened Modern Relics over a year ago. When I walked in, she popped her head over the loft balcony to say hello, while holding back her enthusiastic small dog, Jack, who was ready to investigate their latest visitor.
Blüh spent several months getting the store and upstairs workroom ready for opening. And it shows throughout the look and feel of the gallery which features old fashioned, intricate displays that mesh intriguing objects with lovely, handcrafted jewelry.
Blüh makes all the pieces herself with help from her assistant, Soojo “Suga” Rocereto, who also has her own pieces on display. Blüh’s jewelry is delicate with a touch of vintage, though she does not repurpose any old jewelry; everything is original.
Blüh’s influences from the natural world are evident through the gallery as well, which features walls covered in recycled fence timbers, small birds’ nests tucked into displays, and decorative objects of deer and birds.
“I have always been so moved by the stories found in nature, in time worn objects, in mourning jewelry and religious reliquaries…I want to create heirloom pieces that are not about fad and fashion but art and timelessness” Blüh said in a profile on a New York blog earlier this summer.
The profile mentions that Blüh was formally trained as a painter at the University of Massachusetts and at Oxford, where she developed her passion for collecting and dealing in antiques in London flea markets.
I recommend stopping by Modern Relics to find a gift, a unique piece for your own collection, or just to lose yourself for a little while in a space filled with objects that evoke an earlier time.
Modern Relics is located at 771 Cabrillo near 8th Avenue, and is open Thursday through Saturday from 12noon to 7pm.
Sarah B.
Temple of Plume
Modern Relics Atelier Opens
Seeking treasures as a kid often involved raiders, lost arks, and a dude named Indy.
Now that you’ve both grown up (and wear earrings), avoid the snake pits and venture into Modern Relics for mementos of histories past.
The Inner Richmond’s new Victoriana-meets-Tim Burton fantasyland of jewelry and other oddments belongs to local designer Alix Blüh, who shows her exquisite creations (and those of others) in rustic antique display cases.
Though they appear to be centuries old, Blüh’s pieces are handmade using her signature wax carving technique. You’ll find earrings, necklaces, rings, and bracelets in gold and silver adorned with delicate charms, chains, and motifs reminiscent of ancient artifacts (and lots of birds).
Are you jonesing yet?
The Totam never expected to discover San Francisco-based jeweler Alix Blüh’s workshop and gallery, Modern Relics, tucked away on a sleepy residential street in the heart of the Richmond district, but after spending a recent afternoon hearing the stories behind her wares, we’re delighted that the secret is out.
Located in a former jewelry school, Modern Relics’ high-ceilinged, spare loft houses Blüh’s studio upstairs and the showroom below, partly camouflaged by a whimsical, curtained window display. It took the better part of a year to transform the space to reflect the artist’s exacting standards, with walls paneled in recycled fence timbers, stenciled floors, turn-of-the-century glass display cases, old-fashioned bare-bulb lighting and a vitrine constructed from a cast-iron sewing machine pedestal. The resulting effect is at once ornate and austere, a curio parlor of fanciful oddities balanced by the weathered utilitarianism of a schooner-captain’s quarters.
Alix Blüh, named for family friend Alexander Calder, was formally trained as a painter at the University of Massachusetts and at Oxford, where she developed her passion for collecting and dealing in antiques in London flea markets. Raised among avant-garde artists in rural New England, Blüh creates sublime pieces of wearable sculpture inspired by the forms found in nature and historical objects of remembrance.
Using a meticulous wax carving technique, Blüh’s pieces are hand-wrought in precious metals, with a signature rough hewn texture. Lacy, carved coral and honeycomb forms are studded with pinhead-sized jewels. The artist’s variants on the cross, anchor and heart- symbols of faith, hope and charity that many sailors and their wives wore in Victorian times- have a medieval touch to them, and figure prominently in her latest collection. Blüh hopes her jewelry will function as personal talismans for the wearer:
“I have always been so moved by the stories found in nature, in time worn objects, in mourning jewelry and religious reliquaries…I want to create heirloom pieces that are not about fad and fashion but art and timelessness.”
Blüh’s reverence for beautiful mementos with sentimental value extends to her own collection of daguerreotypes, tintypes, mirrors and books, found throughout Modern Relics. She has been quietly showcasing a mix of handpicked antiques, reproductions, her own jewelry, and the work of like-minded creatives in her tiny atelier for the past year or so.
We love that Blüh views Modern Relics as a platform for more than just her own work; Blüh feels such kinship to the work of Brooklyn-based artist Ria Charisse, whose Swallow line of cast-metal creatures, woodland letters, and paintings of whales on glass layered w/ 22K gold leaf, that over half the space has been given over to Charisse’s creations. Swallow’s pairs of bird feet and pewter tooth are Totam favorites. An additional case features the dainty jewelry of Blüh’s assistant, Soojo “Suga” Rocereto.
Modern Relics is located at 771 Cabrillo Avenue between 8th and 9th Avenues in San Francisco. Gallery hours are Thursday-Saturday 12-7pm. Contact (415) 422-0477 or relics@alixbluh.com
Alix Blüh will also be exhibiting jewelry at the NY International Gift Fair this August- look for her at the Jacob K. Javits Center, Booth 535.













