The advantage of purchasing jewelry online is that prices are usually very low and one gets a chance to do price comparisons on jewelry offered by different merchants right away. Online retailers do not pay rental rents nor do they have to employ an army of staff to run their shops. All they need is a single place to store their jewelry. For these reasons, their prices are usually low.
There is a great danger when buying jewelry of being duped into paying high prices for fakes. This can take place online or offline but can be worse online where you will be buying without actually getting to see or touch the product. The problem is even worse for the uninformed. It is crucial to do lots of research on the piece and stone that you would like to buy. Get to know the names and measurements used in the trade and what they mean. Do you know what a karat is, the diamond cut, or the difference between cultured and imitation or natural pearls?
Do not get over excited about making a purchase. It may be an engagement ring but remember how embarrassing it would be when you buy a fake. A good online store will display its physical address on its site, a telephone number to call in case of any problems. But anyone can set up a business online overnight, try to shop from well-known and reputable companies. Check the period the company has been in operation. If it has been around long enough, then a good number of people would know it. Talk to friends and find out and experts in the field.
Be certain of the product
Make sure that it’s what you want to buy by checking the specification of the product. You could visit an offline store and try the pieces there before buying it online. It is important to make sure that the merchants’ return or exchange policy could work for you in case you decide not to keep your purchased item. It is also possible to ask for a gemological grading report to accompany the purchase. You can also take your purchase to an offline store and have it valued and see if it is close to the price you paid for it.
Carry out further observations. Metal jewelry usually have markings on them that indicate the grade and either country of production or company. Pearls are either imitation cultured or natural. Natural pearls are more expensive and rare. Imitations pearls are the cheapest and can be bought online easily without knowing.